Social media is one of the most powerful marketing tools for businesses, but many still aren’t using it to their advantage. When it comes to growing your business, you need to reach as much of your target audience as possible and social media makes this possible.
With millions of members using different social networks every day, it’s perfect for making lasting connections with your audience.
1. Customers Search For Businesses On Social Media
Hundreds of millions of potential customers use sites such as Facebook, Twitter and Instagram, but if your business isn’t active on the same networks as your target audience, you may be overlooked for the competition. Growing your business means getting noticed by your customers. When customers want to know more about a business, they’ll check three places – your website, social media and review sites.
They rely on social media to see if any in their own network has interacted with you. Seeing positive interactions from their connections means potential growth for your business, but only if you’re active regularly.
2. Improve Brand Awareness And Loyalty
Odds are, your target audience actively uses one or more social networks. By sharing useful content and interacting with customers on social media, you build brand awareness and loyalty. These are vital to growth. By simply responding to messages on social media, 65% of customers feel more loyal to a brand.
Your customers want to build relationships with businesses, not just buy products and services. Use social media to create a brand persona to interact with your customers. The great thing is your posts are being shared and reaching a wider and wider audience.
3. Let Your Customers Teach You What They Want
Want to know more about your customers? It’s not rocket science. You have to understand your customer to continue growing your business. Social media is filled with valuable insight that you won’t find anywhere else. Learn customer preferences, the latest trends, attitudes towards current events and much more. With this information, you can create better blog posts, new products and more effective marketing campaigns.
4. Interact With Customers In Real-Time
A third of customers would rather contact a business via social media than by phone. Providing good customer service on a social network is crucial to growing your business. A whopping 71% of customers are likely to recommend a business after a positive experience. This effective communication tool lets you stay in contact with customers on their schedules and show them that customer service is important to you.
Get In Touch With DevSoft
Want to find out more ways to grow your business? Contact DevSoft via phone at 888-405-0029 or send us a message to see how our products and services can help.
Image: William Iven